Boosting office appeal with HelloFreshGO Smart Fridge – How Delivery Hero has a 60 % smart fridge usage rate despite offering its own.
Food delivery and quick commerce.
To guarantee the greatest possible flexibility for its own employees and to increase the attractiveness of the office
+2,900 in the Berlin headquarters.
Delivery Hero ordered two Smart Fridges from HelloFreshGO. The fact that the company was bringing a potential competitor into the company was initially met with scepticism in the management, but the added value for the employees quickly became apparent: the healthy sandwich and snack menu for small hunger pangs and the diverse, more quickly accessible hot meals or salads for the breaks, which are more difficult to plan, were very well welcomed by the workforce and perceived as a real asset.
The successful cooperation is bearing fruit: employees can work more productively thanks to quick access to substantial food, and the office is perceived as enrichment in everyday work.
This is also confirmed by the usage figures for the two Smart Fridges. 1,699 employees are already using the vending machines at Delivery Hero.
The Delivery Hero staff particularly appreciate the options for separating waste after the products have been consumed, as well as the recycled packaging.