Our mission

Delicious Food At Every Workplace. Always.

At HelloFreshGO, we firmly believe: There is a very simple way to increase productivity, employee retention and health in businesses.

Our focus is on combining smart technology with healthy food in the workplace – one of the employee benefits that still doesn’t get enough attention except for a fruit basket. We see this as an opportunity!

We want to simplify the lunch break for anyone, at any workplace, at any time – with our intuitive hardware, our years of food experience and a highly motivated team.

HelloFreshGO at a glance

Company Portrait

What have we already achieved as a company? Where do we still want to go?
Who will accompany us on this journey? Find out now!
Two-sided business model (B2B2C) enabling companies to offer their employees healthy nutrition at the workplace.
Spin-off from HelloFresh SE, since July 2019 with additional investors.
Market leader in Germany in the booming market of fresh unmanned food retail.

We serve companies of all sizes across various industries.

As of Jan 2021, we have 24.000 Active Customers per Week and aiming to 2x this by beginning of 2022.

We cater for all tastes,
dietary needs & preferences.

What makes HelloFreshGO special?

Our Vision

We’re not in the Food Business.
We’re in the Food – Technology – Engineering – Supply – Chain – Operations – Logistics – Analytics – Business.
1. Food Partners

We’re constantly signing new partners to expand our ever-growing network. To give access to a remarkable food delivery services, its important for our team to build exclusive partnerships with many of the best providers in Germany and Europe such as Natsu, Jouis Nour Salads & Vegetarian Butcher.

2. Technology

To help our partners get the best of the service, we leverage a huge amount of fit data. Engineering products like the smart fridge is an ever-evolving process that allows us to learn and iterate our service for an ever-improving product.

3. Selecting

Each option selected at our headquarters is reviewed by experts in the area of nutrition, and logistics. We will inspect and re-inspect each choice to ensure that is perfect at it gets in and out of the box.

4. Learning

With every purchase, we learn about our customers behaviors, and through the power of analytics, we’re perpetually tweaking our model to make everything we do faster, smarter, easier and more delicious!

HelloFreshGO’s leadership

Profiles from the

For 10 years, Markus and Felix worked for respected firms as strategy consultants. Among many achievemnents in their extensive career, one seed was slowly but steadily growing in their mind: how difficult it can be to get good food at work? They both knew well the feeling of working late at the office on a tight deadline and on the other end, their stomachs screaming for attention.

It was an instant match when they decided to take the promising spin-off project from HelloFresh and revolutionize how people eat in the office with HelloFreshGO.

Dr. Markus Schneider
Markus was born and raised in Bavaria and brings his passion for good food and wine to every project he works on. As an expert in tech and employee development, Markus helps to bring HelloFreshGO to a successful future, combining his love for good food and his management expertise to ensure the best possible customer experience.
Dr. Felix Wagemann
Felix is the “northern light” in the management team. With his passion for sports and health, he ensures a focus on health and quality at HelloFreshGO – for the products, but also for the employees. He is a natural at developing organizations and optimizing operations.